Acxiom recognized as Sitecore Platinum Partner
Acxioma®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that it has achieved Sitecore Platinum Solution Delivery Level status as a Global strategic alliance and Platinum Solution Delivery Partner within the Sitecore Partner Program. The Global Partnership Agreement will see Acxiom leverage Sitecore’s Digital Experience Platform (DXP) integrated with Acxiom’s evolving customer data, data management and decision-making framework and fuel Acxiom’s business intelligence CDP solution. The partnership will enable the creation of personalized experiences for customers as they interact with brands and services in North America, Europe and Asia-Pacific.
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“We are excited to combine our data, personalization and identity capabilities with Sitecore’s expertise in DXP, CDP and content marketing.”
Sitecore’s proposition to the market is centered on creating human connections in a digital world. The Sitecore Customer Data Platform (CDP), formerly known as Boxever, is the next evolution of this vision. As part of Sitecore DXP, it provides brands with hyper-personalization functionality at scale, across all digital and traditional channels and departmental touchpoints. Sitecore and Acxiom have teamed up on CDP and DXP to create a new proposition that will prioritize the needs of brands to ensure their customer journeys are as relevant and useful as possible.
As an expert in ethical data and personalization, Acxiom will help improve the customer experience using Sitecore’s suite of products. Using Acxiom’s identity resolution solution, Real Identity ™, the partnership will help Sitecore enrich its solution with audience data, enhancing the platform with award-winning identity resolution capabilities to deliver more relevant experiences to the end user through responsible personalization. The Sitecore DXP uses a composable architecture, which means that no matter where the brand is in its journey to maturity of customization, the solution will be able to meet their needs by providing the right level of functionality for the right phase of the journey. to integrate into existing technological solutions of a brand. .
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In addition to Sitecore CDP, the partnership will allow current and new Acxiom customers to benefit from new products and tools, including:
- Sitecore Content Hub ™ – A digital asset management solution with advanced collaboration capabilities
- Sitecore Experience Manager® and Experience Platform ™ – industry-leading content management tools that enable brands to nurture their customers along their journey with personalized content through a consistent brand vision, look and feel.
- Sitecore Order Cloud® – e-commerce platform tool
“Everyone at Sitecore is excited about the opportunity this partnership offers our businesses and, more importantly, our customers,” said Owen Taraniuk, SVP Global Partnerships at Sitecore. “Using Sitecore’s Digital Experience Platform (DXP), we enable Acxiom and the wider IPG network to merge data, technology and creativity to deliver the promise of personalized one-on-one experiences at scale. and human connections in all aspects of the customer journey. “
“We are excited to combine our data, personalization and identity capabilities with Sitecore’s expertise in DXP, CDP and content marketing,” said David Skinner, chief strategy officer at Acxiom. “Our partnership will help us extend our data expertise even further to online and offline channels and we know that Acxiom and Sitecore customers will truly benefit from the data-driven value this collaboration will bring. “
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