Hyundai Steel launches coffee waste recovery campaign
Hyundai Steel is putting up a coffee waste recycling advertisement on a city bus in Incheon. (Hyundai Steel)
From May 17 to June 16, the steelmaker is running ads showing eco-friendly products made from coffee waste at subway stations and on operating city buses in Incheon, the company said.
The campaign is designed to promote the idea of recycling coffee waste. People who take selfies with the ads and post them on social media can receive eco-friendly gifts made from coffee waste, the company explained.
Hyundai Steel launched the Coffee Waste Resource Recovery Project jointly with the Korea Productivity Center and the Korea Green Foundation in 2018.
In March, the steelmaker signed a memorandum of understanding with the city of Incheon and its five autonomous districts for the third year in a row.
According to the company, around 150,000 tonnes of discarded coffee grounds are buried or incinerated in South Korea each year.
As part of his social contribution activity, the steelmaker said he was looking to recover waste and that the work has also created jobs in the region.
By Jo He-rim ([email protected])